hamed.dadgour wrote:
I think (A) is incorrect. In the GMAT world, we can not tie an argument about "revenue" to a conclusion about "profit margin". We do not know anything about the cost of manufacturing. There is no way to justify (A) without making "external" assumption about the cost.
Sorry, I'm not sure what you mean about the cost of manufacturing. Answer choice A doesn't even address that. Also, please know that the GMAT *does* like to address revenue and profitability. They use the formula profit=revenue - cost on a few problems. I don't think that's very relevant to this problem, so this is just a side note.
I have posted the question and answer choice A here to help us refresh our memory:
"Two years ago, the cost of the raw material used in a particular product doubled after an earthquake disrupted production in the region where the material is mined. Since that time, the company that makes the product has seen its profit margins decline steadily. Aiming to improve profit margins, the company's head of engineering has decided that he must find a new source for the raw material.
Which of the following, if true, would cast the most doubt on the validity of the head of engineering's decision?
A) New competitors have entered the market every six months for the past two years, resulting in price wars that have progressively driven down revenues across the market."
So let's review:
Conclusion: the company must find a new source for the raw material
WHY?
Premise: A raw material is used to make a company's product. The raw material's price has doubled since an earthquake disrupted the supply. Since then, the company's profit margins have decreased.
So the executive is assuming that the increased cost of the raw material is what is causing the profit margins to be decreased. If that can be fixed the profit margins will be fine.
We want to weaken this idea. One way to do that is to show that there is another cause for the lower profit margins that has nothing to do with the price of the raw material.
Now, check out A. A gives another possible cause for the situation at hand--increased competition. If increased competition is the reason for the lower profit margins, getting the raw material cheaper isn't really going to help me.
Please let us know if we can elaborate further.