A company that produces men’s cologne had been advertising the product in general-circulation magazines for several years. Then one year the company decided to advertise its cologne exclusively in those sports magazines with a predominantly male readership. That year the company sold fewer bottles of cologne than it had in any of the three immediately preceding years.
Which one of the following, if true, best helps to explain why the sale of the company’s cologne dropped that year?
(A) Television advertising reaches more people than does magazine advertising, but the company never advertised its cologne on television because of the high cost.
(B) The general-circulation magazines in which the company had placed its advertisements experienced a large rise in circulation recently.
(C) Most men do not wear cologne on a regular basis.
(D) Women often buy cologne as gifts for male friends or relatives.?
(E) Successful advertisements for men’s cologne often feature well-known athletes

I came down to a and d.Opted for a which is wrong.my question is that is it because the 1st option deals with reaching more people?Moreover what is wrong in a as it gives an alternate reason for low revenues.Just clear my doubt.

SOURCE
LSAT CR OCT2001 SEC 1

hopefully you've exhausted the actual gmat critical reasoning problems, if you've gotten to the point of using lsat questions. this is not to say that lsat questions aren't valuable - they can provide additional review that's relevant - but some of them are dissimilar to gmat material. just a warning.

this one's good review, though.

remember that you have to stay close to the conclusion and/or premises. this particular passage doesn't have a conclusion, so, in this case, that just means staying close to the premises.

you have to make a connection between advertising in men's magazines only and losing sales.
once you realize that you can't stray very far from that recipe, it should become clear that choice a is completely irrelevant. on the other hand, choice d connects these two concepts personally: the new advertising won't reach women, who therefore won't buy the product as a gift for the men in their lives.

THANKS RON.....cleared reg questions which have no conclusion as such.Thanks for the explanation.

You're welcome (on behalf of Ron).