Companies that must determine well in advance of the selling season how many units of a new product to manufacture often underproduce products that sell well and have overstocks of others. The increased incidence in recent years of mismatches between production and demand seems ironic, since point-of-sale scanners have improved data on consumers’ buying patterns and since flexible manufacturing has enabled companies to 24 produce, cost-effectively, small quantities of goods. This type of manufacturing has greatly increased the number of new products introduced annually in the United States. However, frequent introductions of new products have two problematic side effects. For one, they reduce the average lifetime of products; more of them are neither at the beginning of their life (when prediction is difficult) or at the end of their life (when keeping inventory is expensive because the products will soon become obsolete). For another, as new products proliferate, demand is divided among a growing number of stock-keeping units (SKU’s). Even though manufacturers and retailers can forecast aggregate demand with some certainty, forecasting accurately how that demand will be distributed among the many SKU’s they sell is difficult. For example, a company may be able to estimate accurately the aggregate number of shoes it will sell, but it may be uncertain about which specific types of shoes will sell more than other types.


Q35:
Which of the following most accurately describes the function of the last sentence in thepassage (lines 35-40)?

A.To cite a situation in which the aggregate demand is more important than the distribution of demand among SKU’s

B.To refute an assertion about the side effects of flexible manufacturing

C.To illustrate an assertion about companies’ ability to forecast demand

D.To provide an example of ways in which companies address the difficulties of forecasting demand

E.To note an exception to the author’s assertion about distributing demand among SKU’s

There is a dispute about which answer is right. Someone prefer C, but the others prefer D. Can anyone help me? I am very confused...

Can anyone help me?

first, be careful bumping questions. every time you do that it puts the question at the absolute end of the queue for us to answer. bumping a question is the most effective way to cause a delay in getting your question answered. next, we need a source before we can help with this question. it is unclear what GWD means..

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Tim Sanders
Manhattan GMAT Instructor

The answer is C because the example in the last sentence clearly illustrates company's ability to forecast demand i.e. aggregate demand can be predicted but not the individual demand

We still need a source here please.

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Jamie Nelson
ManhattanGMAT Instructor