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Note: This post is by Liza Weale, Senior Consultant at mbaMission

mbamissionThe news is out: as our friends at Poets & Quants shared this week, selectivity at top business schools dropped during the 2011–2012 application cycle, with a few exceptions.

While almost all the top-ranked MBA programs saw a decrease in selectivity, the biggest change was at the University of Michigan’s Ross School of Business. Two years ago, Ross reported an acceptance rate of 32%, but for the most recent application cycle, the reported rate was 41%.

So, if you’ve been considering applying to business school, you may be thinking you’d be a shoo-in now, right? If only history could predict the future….

What exactly will the acceptance rate look like at Ross next year? Will the school see a flood of applicants hoping to benefit from the higher acceptance rate—therefore actually lowering the acceptance rate? Or will candidates choose to apply elsewhere? Will Ross see a higher yield (the percentage of admitted students who enroll at the school) and have to ask people to defer their offer, as the MIT Sloan School of Management was forced to do this past summer?

The reality is that you cannot possibly know how many people—or especially, how many qualified people—are applying to a particular program in a given application season.

Business school is a long-term investment; it’s not day trading. If you’re hoping to capitalize on short-term market fluctuations, you are likely going to be disappointed. So, instead, assume that the schools are going to be just as competitive as ever and put together the most compelling application possible. Here are some thoughts to help you get started.

  1.  Get to know the schools in-depth to find the right fit for you—visit campuses, sit in on classes, talk to alumni, scour the information available online. Not only will this firsthand research help you better identify the proper programs for what you are seeking, but it will also come in handy when you are asked to explain in your essays and interviews why Yale/Ross/Anderson/Kelley/etc. is the best fit for you. And a side note: if the MBA programs are feeling pinched for applicants, their students will surely benefit in the end. Whether through new or improved facilities, added courses, star faculty, or other significant investments, the schools are eager to do what they must to attract the best and the brightest.
  2. Invest in the GMAT—follow a plan that builds both skills and endurance over time. All too often, candidates assume that because they did well on the SAT, they’ll do well on the GMAT; as a result, they fail to study properly, are disappointed with their results and find themselves scrambling after their first attempt. Assume that you’ll be studying at least a half dozen hours a week for a few months, and realize that only 10% of test takers achieve that coveted 700 score.
  3.  Be thoughtful about your candidacy. Are you, say, a consultant—as are so many other applicants? If so, think about the stories from your life that highlight your atypical qualities and achievements. Perhaps you traveled to China for two months to work on a start-up or helped your little sister rebound academically after some low grades. Do you come from a “nontraditional” background like education? If so, focus on showcasing experiences that illustrate your critical thinking skills—skills an admissions committee might not otherwise assume that you have.

Bottom line: do not stress (or relax!) too much about the numbers. Getting into business school is hard work, and it always will be. Gaming the system is impossible, so don’t waste your time wondering about questions you can’t answer and things you cannot control. Direct that energy instead to crafting the best application you can, and you will be fine. In fact, you may even enjoy the process.

 

Note We at Manhattan GMAT are very excited to welcome mbaMission Founder/President Jeremy Shinewald to our blog to offer his analysis on some recent MBA application news. Here’s what he has to say.

mbaMissionLast week, Bloomberg Businessweek published two articles on declining MBA application volumes, going so far as to call the current application environment a “drought.” In its first article (“Columbia, NYU MBA Applications Plummet”), Bloomberg Businessweek noted that Columbia Business School (CBS) and New York University’s Stern School of Business (NYU Stern) saw declines in the number of applications last year of 19% and 12%, respectively, from the previous year. Meanwhile, the number of applicants to Harvard Business School (HBS) declined by 2% and to Wharton by less than 1%. In a separate article (“At Top Business Schools, an MBA Application Drought”), Bloomberg Businessweek revealed that the University of Chicago’s Booth School of Business and the Yale School of Management (SOM) saw drops of 3.5% and 9.5%, respectively. So, is this truly a drought or is this just a blip—and what does it all mean for you?

Let’s start by taking a look at some incomplete numbers (some schools do not release data on application volumes) for a few schools mentioned in the articles:

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Our good friends at mbaMission have released their 2012 Essay Analyses for MIT’s Sloan School of Business, the Johnson School of Management at Cornell, the Haas School of Business at UC Berkeley, the Tuck School of Business at Dartmouth, and the University of Chicago Booth School of Business. We’ve compiled these five analyses into one handy 2012 Essay Analysis Resource for you. Enjoy!

Massachusetts Institute of Technology (Sloan) Essay Analysis, 2012–2013

The MIT Sloan School of Management has tweaked all of its essay questions this year and has dropped one question entirely, going with what appears to be a trend this application season toward giving business school candidates less opportunity to provide qualitative information about themselves. Many applicants will be disappointed to see that Sloan’s quirky “cover letter” essay prompt remains. We will start our analysis there…

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Our good friends at mbaMission have released their 2012 Essay Analyses for Columbia Business School, Stanford Graduate School of Business, Wharton, Stern School of Business, Yale School of Management, and the Ross School of Business. We’ve compiled these six analyses into one handy 2012 Essay Analysis Resource for you. Enjoy!

Columbia Business School Essay Analysis, 2012-2013

Applicants to Columbia Business School (CBS) this year must complete one short-answer question and two essays. Perhaps CBS is returning to the mind-set that “less is more” by getting rid of the third full essay from last year and adding a 200-character, career goal mini essay instead.

Stanford Graduate School of Business Essay Analysis, 2012-2013

The Stanford Graduate School of Business (GSB) has tweaked its essay questions and word limits this year, moving from an 1,800 word count across four essays to a 1,600 word count across three. Some quick math will reveal that you have more words per essay now—maybe the admissions committee felt it was not getting the true depth of candidate experiences previously? The most important broad advice we can give you is to be sure that you keep the reader learning. Keep your audience in mind—your admissions reader will be going through hundreds of essays this application season. If he/she gets to your essay three and has to read about the same theme yet again, he/she will be bored or frustrated or both. So as you write, be sure that you are introducing new experiences and dimensions of your profile. This will greatly improve the likelihood that you will be able to hold your reader’s attention throughout.

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mbamissionOur partners and friends over at mbaMission have posted their annual Harvard Business School Essay Analysis. Here is is what they had to say…

Harvard Business School (HBS) kicks off the MBA application season again, and this time it is doing so with a significant overhaul of its entire application. HBS has shrunk its written requirements from four mandatory essays of 400 to 600 words to two essays of 400 words each, but has added a new post-interview 400-word write-up (for the approximately 25% of applicants who are selected to interview), giving interviewees a mere 24 hours to submit their “last word” to the school.

Managing Director of MBA Admissions Dee Leopold has long held that essays play too prominent a role in the business school admissions process, but does giving candidates just two essays (analyzed later in this post) truly reduce the emphasis? We suspect that having only 800 words with which to make a lasting impression on the admissions committee, candidates will worry that they do not have enough space to successfully convey a full picture of themselves. We therefore expect that applicants will fret even more than usual over their essays, debating whether the two stories they have chosen to share will be sufficiently powerful and compelling, and giving their essays an incredible amount of attention. Meanwhile, to make up for this lack of space—and thus allay their fears that they have not shared enough information about themselves in their essays to persuade the admissions committee to admit them—they will likely “stuff” their resumes, interview sessions and recommendations with as much crucial information as they can squeeze in. In some ways, then, HBS is just forcing candidates to play a game of “whack-a-mole”—the school is trying to push information out of the essays, but the information will undoubtedly pop up elsewhere!  As long as the admissions process is competitive and requires that applicants submit qualitative data, candidates will seek to gain an edge any way they can.

Here is our analysis of HBS’s essay questions for this year—we hope it will give you that edge.

To read the complete analysis, please visit mbaMission’s blog.

It’s application season, and our partners at mbaMission have been working hard to give you the best chance at your MBA applications. As essay questions come out, they have been systematically writing analyses of each question for each school. You can find more on their blog, and you can see the latest essays they have analyzed below. Just click on the name of the school for the analysis:

Original Schedule/Timeline photo by Peter Kaminski on FlickrThe folks at mbaMission always recommend getting started with your MBA applications as early as possible. By taking action now, you can dramatically improve your chances of gaining admission to a top MBA program in the coming years. It is never too soon (and certainly not too late) to take several crucial steps to shape your MBA candidacy. So they’re presenting a five-part series to provide a step-by-step timeline to help guide you down the long road of applying to business school. These guidelines assume that you are setting out a year ahead of the January deadlines. Even if you are starting later, you should be able to leverage this timeline to help you prioritize each step along the way. This week, they lay out what you should be doing May through July. For more information on mbaMission and how they can help you in this process, click here.

View Part 2 here.

May

Brainstorm and Start Writing Essays
We at mbaMission always tell our clients, “You can’t turn a bad idea into a good essay.” We insist on taking our candidates through a lengthy brainstorming process (which begins with a thorough questionnaire) to discover the stories that make each candidate distinct. Even as you uncover your stories, it is still important to consider them from as many different angles as possible. While this will help ensure that you understand the various “weapons in your arsenal,” Continue Reading…

University of Michigian Ross Business SchoolOur partners at mbaMission have been analyzing business school essay questions as they come out. The latest that they’ve written on is the University of Michigan (Ross). Read the questions below and find the full analysis of these questions on the mbaMission blog.

  1. Introduce yourself to your future Ross classmates in 100 words or less.
  2. Describe your career goals. How will an MBA from Ross help you to achieve those goals? What is your vision for how you can make a unique contribution to the Ross community? (500 words)
  3. Describe a time in your career when you were frustrated or disappointed. What did you learn from that experience? (500 word maximum)
  4. Select one of the following questions:
    • What are you most passionate about? (300 word maximum)
    • Describe a personal challenge or obstacle and why you view it as such. How have you dealt with it? What have you learned from it? (300 word maximum)
  5. Optional question: Is there anything else you think the Admissions Committee should know about you to evaluate your candidacy? (500 word maximum)

Find the analysis of these essay questions here.