Business Schools Love Social Media
What’s the latest trend in MBA curricula, according to Business Week? It comes as no surprise to us here @manhattangmat: Courses on social media!
As more businesses realize the awesome power of Facebook and Twitter, they’re hunting employees who can navigate the tricky waters of social media. So b-schools see a rapidly growing field for which they can equip their students. “Social media skills are the ones that can set them apart. Those are the skills that employers are looking for,” argues John Gallaugher, who teaches “Social Media & Web 2.0 for Managers” at Boston College’s Carroll School of Management. Columbia now offers four Internet marketing classes—one of them taught by New York Times technology columnist David Pogue. And if HBS’s “Competing with Social Networks” is any indication, students are enthusiastic, as well: When the course launched, it had three times as many sign-ups as spots in the class.
Once again, business schools are pushing out ahead of the curve!