Application Advice for Management Consultants
So what's the bad news?
Only this: Your prodigious 3.75 GPA and 750 GMAT score won't be enough in themselves to get you into the top business schools because as a management consultant you are a member of one of the largest pools of would-be MBAs. You will face fierce competition in the admissions sweepstakes. Your challenge will be even greater if you are a self-employed consultant. Frankly, admissions committees may need persuading that you do in fact run your own small business-that "consultant" isn't just a euphemism for "unemployed." Convince them through your essays by spelling out in greater detail the real impact you've had on each of your clients: describe concrete, specific accomplishments vividly and back them up with numbers. Clearly, the self-employed consultant is an entrepreneur-with all the cross-functional, leadership, and decision-making responsibility that term implies. Make the adcoms see this and believe it.
Given the number of management consultants applying to business school each year, what can the consultant applicant do to stand out? Highlight your uniqueness as an applicant in every way you can. Generally speaking, your "uniqueness factors" fall into two categories:
- Professional or Career-Related Uniqueness in MBA Admissions
- Service-related or Personal Uniqueness in MBA Admissions
Professional or Career-Related Uniqueness in MBA AdmissionsThis may be the hardest area for you to differentiate yourself in because most of the consultants you are competing against will have experiences similar to yours. But don't despair. Even here establishing your professional uniqueness is eminently feasible. Focus on your or your firm's consulting niche, your leadership experiences, and your goals.
Niche. Yes, it's early in your career, but already you have probably identified certain types of engagements where you shine or certain clients or industries that you feel really passionate about. Talk about them. If your resume and experiences enable you to justifiably call yourself an "environmental consultant" or "human resources consultant" then use this kind of differentiating language. It will help you stand out. Likewise, your firm itself may be recognized for a niche expertise that separates it from competitors. Perhaps it specializes in working with government agencies or law firms, maybe it devised its own proprietary model of Porter's Five Forces, or perhaps it was the first major consultancy to open an office in Kazakhstan. Any and all of these distinguishing features can help you create a memorable and distinctive profile.
Leadership. Early in their careers, not all consultants have yet had opportunities to demonstrate real leadership. If you have such experiences-e.g., you personally led a team of three junior associates in cutting a Fortune 100's customer-service response times-make the most of them in your essays. How did you motivate your team to work 100-hour weeks to meet the client's absurd deadline? When the client complained about one team member's solution, how did you resolve it?
Goals. We're not advocating that you conjure up unusual career goals just to impress the adcoms. We are suggesting that you really examine your goals and make sure they are more than just "make partner at Bain." Many of your fellow consultant-applicants will make exactly this mistake: vagueness. If your goal is to create a new kind of "middle-tier" consulting model for small-cap firms or to apply a new analysis model in an untried part of the world - by all means spell this out. Provided your goals make sense given your experience, "niche-ifying" them in this way can enhance the seriousness and distinctiveness of your application.
Service-Related or Personal Uniqueness in MBA AdmissionsThis broad group of uniqueness factors can encompass everything from your hobbies and personal obstacles overcome to your volunteer work with civic, philanthropic, religious, or sports organizations. Many times, applicants who have trouble making their professional experiences stand out find that their community activities or personal backgrounds come to the rescue. For example, if your job hasn't given you leadership experiences, your three years on the board of your community's dance company can certainly show your comfort with management responsibilities. And even an applicant whose consulting engagements have a "plain-vanilla" quality can greatly compensate by focusing on her difficult childhood in Zanzibar, her poetry awards, and her previous career as a baseball umpire.
Moreover, you can also use your community activities and personal interests to dispel the stereotypes that adcoms may unwittingly apply when evaluating your application. Management consultants, for example, are sometimes perceived as relying on "biz-speak" clichï¿½s to communicate ideas and of focusing only on the "big picture." Your community involvements may counter these negatives by showing your ability to focus on and to speak in simple, human terms about the real-life problems of everyday people.
Finally, though any community involvement is great, even this category can sometimes unintentionally convey a "rubber-stamp" message if adcoms keep seeing the same community organizations in application after application. So, if you have volunteered substantial time with an organization that's off the beaten path or perhaps even an organization you founded, consider devoting extra emphasis to these experiences in your essays.
Get the Help You NeedManagement consultants have many natural advantages when applying to business school. However, the sheer number of high-quality candidates from this traditional MBA pool makes it imperative that they capitalize on every one of their "uniqueness factors." But knowing which factors to focus on and which stories will best highlight these factors can be a challenge. Accepted.com provides two options specifically for management consultant applicants:
- The Consultant’s Guide to MBA Admission by Cindy Tokumitsu. This instantly downloadable ebook provides guidance and examples for MBA applicants from a consultant’s background.
- Personal advising Nothing beats one-on-one guidance. Accepted.com's experienced editors can help you reflect on your experiences, select the anecdotes that best portray your singular self, and weave them into compelling essays. Let us help you gain admission to the best MBA program for you.
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|Article by Paul Bodine, Accepted.com Senior Editor, author of Great Application Essays for Business School.